Pie Time has been a winter promotional campaign for the Southern Highlands for many years, running from 1-30 June each year.
2023 will see Pie Time now incorporated into a much larger Winter Campaign and with this will come an extension of time, with participants being able to work within the dates of 1 June to 31 August for their Pie Time experiences, along with many other ‘Winter’ focused opportunities for businesses throughout the region.
CURRENT OPPORTUNITIES
PIE TIME FOR 2023 – PART OF THE WONDERFUL WINTER CAMPAIGN 2023
We need industry partners to participate in Pie Time with core activities and/or events throughout Winter. All activities and events will be included in Destination Southern Highlands’ extensive marketing efforts as part of the Wonderful Winter Campaign.
PIE TRAIL 2023
Are your pies made in house or sourced from an artisan bakery?
Do you offer tasty gourmet pies on your menu year round and want your business to be included on the PIE TRAIL in 2023? Remmeber the PIE TRAIL operates all year round and not just in Winter.
Just complete and submit the PIE TRAIL form below.
PAST OPPORTUNITIES & BACKGROUND
PIE TIME EOI FOR 2021
We need industry partners to participate in PIE TIME with core activities and/or events for the month of June. All activities and events will be included in Destination Southern Highlands’ extensive marketing efforts.
PIE TRAIL
Do you want your business to be included on the PIE TRAIL? Just complete and submit the PIE TRAIL form below.
WHAT’S NEW, WHAT’S HAPPENING & HOW CAN YOU BE PART OF IT?
Find out how your business can be part of PIE TIME 2021 –
30 days & 100s of ways to enjoy pies this June
2021 will celebrate five years of PIE TIME. This year’s destination marketing campaign approach aims to keep attracting new visitors to the Southern (PieLands) Highlands during June and encourage repeat visitation with the introduction of new pie themed events, experiences and tours.
CORE ACTIVITIES & BIG IDEAS
The Core Activities for 2021 – this is where you can be part of PIE TIME
The Core Activities for 2021 – this is where you can be part of PIE TIME
- Pie On A Plate (Signature Pie dining at Cafes, Restaurants, Pubs & Hotels)
- Pie & Pinot (Pie experiences coupled with the Highlands signature wine variety)
- Sweety Pie & Bubbles (Yummy dessert pies and local bubbles)
- Pie Teas (High Tea with a Pie Twist)
- Pie Tours & Pie-Cycle Tours
- Pie Cooking Classes
- Pie Themed Events
The deadline for expressions of interest is Friday 12 March. Expressions of interest must be completed and submitted via the EOI form below.
The BIG Ideas for 2021?
More Details to come on all of these great ideas!
- The Great Pie Drive – Southern Highlands
- The Great Pie Drive – Southern NSW
- Southern Highlands Pie Trail
- Australia’s National Pie Day – 1 June
- Return of Australia’s Pie Minister (Ambassador)
- Launch of The Pie Hall of Champions
- Creation of Australia’s biggest Pie
Get baking your PIE TIME ideas now!
PIE TIME 2020 – PIE-SOLATION
Pie Time is usually 30 days and 100s of ways to enjoy pies in the Southern Highlands.
Due to the ongoing impacts of Covid-19 and the subsequent social distancing measures and shut down of restaurants, cafes and cellar doors across NSW,
2020 will be the year of a virtual Pie Time – ‘Pie Time in pie-solation’.
We couldn’t let 2020 go by without celebrating our regions unique selling point of being Australia’s Home of Pies. So here is an exciting & FUN opportunity to participate in this year’s virtual Pie Time that will operate 1-7 June. Please review this prospectus & let us know if you want to participate.
RADIO 2GB’s DEBORAH KNIGHT INTERVIEWS DIPPER ON AIR
RADIO 2ST’s GRAEME DAY INTERVIEWS DIPPER ON AIR
PIE TIME 2020 – EXPRESS YOUR INTEREST NOW!
Find out how your business can be part of PIE TIME 2020 30 days and 100s of ways to enjoy pies this year.
2020 will celebrate four years for PIE TIME. This year’s campaign approach aims to keep attracting new visitors to the Southern Highlands during June and encourage repeat visitation with a new focus on PIE TIME flagship events across four weekends in June.
The deadline for expressions of interest is Friday 13 March 2020. Expressions of interest must complete and submit the EOI form below.
Download the 2020 campaign outline and opportunities below for more information.
THE FUTURE OF PIE TIME
The future of PIE TIME – a new and improved recipe for PIE TIME 2020 and beyond.
PIE TIME 2019 INDUSTRY DE-BRIEF
An industry de-brief for 2019 PIE TIME was held on Wednesday 6 November at the Mittagong RSL Club.
PIE TIME INDUSTRY SURVEY 2019
In an effort to develop a bigger and better PIE TIME, we are now asking for Industry Feedback.
Please complete the following PIE TIME Survey by Friday 26 July 2019.
PIE TIME CONSUMER SUBSCRIBER ELECTRONIC DIRECT MAIL (EDM)
Consumers are continually subscribing for PIE TIME information. This is the latest EDM which subscribers have received.
PIE TIME 2019 INDUSTRY BRIEFING PRESENTATION
An industry briefing was held at the Mittagong RSL Club on Thursday 21 March at 10:30am
PIE TIME 2019 EXPRESS YOUR INTEREST NOW
This is an invitation for your business to be part of PIE TIME 2019.
The document below outlines opportunities for your business, and we ask you to Express Your Interest (EOI) using the online form link below.
LET’S COOK UP SOMETHING REALLY SPECIAL FOR 2019
Destination Southern Highlands conducted an industry 2018 Debrief and 2019 Planning Session on
11 September 2018 – You can view the presentation below.
DEADLINE 28 March 2019
PIE TIME 2019 EXPRESSION OF INTEREST FORM FOR YOUR BUSINESS
Destination Southern Highlands’ (DSH) award winning PIE TIME promotion will run from 1-30 June 2019. This month long promotion will continue to endorse the Southern Highlands ‘Australia’s Home of Pies’ and the place to come and experience via a wide range of trade and consumer events.
We need industry partners to develop deals, products, experiences and events for the month of June so that we can include in our extensive marketing efforts.
DEADLINE: EOI to be submitted prior 19 April 2019
PIE TIME 2018
PIE TIME 2018 Launch
View the presentations here
THE GREAT PIE TRAIL….TIME TO TASTE THE BEST
There’s nothing more warming than a gourmet winter pie. The Southern Highlands is home to award winning pie makers and with over 28 pie outlets in the region it is quickly becoming known as the ultimate pie destination. Why not eat your way around the Southern Highlands Pie Trail and sample the range of pies made in house at local restaurants, bakeries and cafes. Each pie maker has a hero product carefully selected from the range of incredible produce we have right here on our doorstep.
The PIE TRAIL operates every day not just in June.
Would you like your business to be included on the GREAT PIE TRAIL?
PIE TIME 2017
PIE TIME MEETING PRESENTATION – PEPPERS CRAIGIEBURN – 15 FEBRUARY 2017
A meeting was held to bring together bakers, cooks and chefs from around the Southern Highlands.
The presentation from the meeting can be downloaded below.
INDUSTRY FEEDBACK
Destination Southern Highlands welcomes feedback from your business on PIE TIME.